Four Projects Grand Launch
Location: Royal Court, Riyadh
Client: High Commission for the Development of Arriyadh
Date: April 2019
Craft was tasked to create and manage a large-scale live event combining multimedia, lighting activation and models at the Royal Court in Riyadh. The event was for the launch of the Four Grand Projects, introducing a substantial government investment in the City. The launch event was attended by King Salman, HRH the Crown Prince, and several members of the Council of Ministers.
Craft provided all event management services including technical direction, production management, media management, model making coordination, fabrication and lighting design. Craft delivered a spectacular event that was broadcast live on TV across the Middle East. The result was an experience that presented the projects in a cohesive and easily understandable manner to showcase the vision of Riyadh as one of the world’s most livable cities.