Riyadh Metro Naming Rights Launch Event
Location: Cultural Palace, Al Kindi Plaza, Riyadh
Client: Rise Group ME
Date: November 2018
Craft was tasked by Rise Group ME – on behalf of their client, the Riyadh Development Authority – RDA – to manage a live event combining multimedia and lighting activation, at the Cultural Palace near Al Kindi Plaza. The event celebrated the signing of 10-year contracts, worth over 1 Billion SAR, by eight corporate partners, including Saudi Telecom Company (STC), SABB (HSBC) and Majid Al Futtaim.
Craft provided all event management services including technical direction, production management, media management, and lighting design. The launch event was attended by the Governor of Riyadh, Prince Faisal Bin Bandar Al Saud and HE Tariq Al Faris, CEO of RDA and Mayor of Riyadh.