DGDA Masterplan Launch

Location: Diriyah
Client: Diriyah Gate Development Authority
Type: Event / Exhibition
Date: December 2019

The Diriyah Gate Development Authority was mandated to preserve and develop this iconic landmark and neighborhood of Riyadh. Craft was tasked with designing and managing the launch of the masterplan that would bring DGDA’s vision to fruition.

Craft provided a part of the design, content and fit out for the interior reception tent, including a central interactive masterplan model and video installation, display structures, and additional video content and displays through the space. With 6 discreet areas for guests to gather for refreshments, Craft also produced individual interactive media tables that would allow guests to delve deeper into the information at their leisure.