DGDA Masterplan Launch
Client: Diriyah Gate Development Authority
Type: Event / Exhibition
Date: December 2019
The Diriyah Gate Development Authority was mandated to preserve and develop this iconic landmark and neighborhood of Riyadh. Craft was part of a team tasked with designing and managing the launch of the masterplan that would bring DGDA’s vision to fruition.
Craft provided a central installation of a 16-panel video wall with model display structure, and additional video content and displays through the space. With 6 discreet areas for guests to gather for refreshments, Craft also produced individual interactive media tables that would allow guests to delve deeper into the information at their leisure.