King Abdullah Financial District Experience Center
Location: Riyadh, KSAClient: Al Raidah Investment CompanyType: Permanent ExhibitionArea: 1,150 sqmCompletion: January 2014
KAFD chose Craft to design and construct a state-of-the-art custom-built display suite to market sales and leasing opportunities within the development. The scope included all interior and multimedia design and content.
Craft commissioned Henning Larsen Architects to work with the interior design concepts to realize the client’s vision. The completed center incorporates the latest technologies in 3D imaging, animation, architectural model making and interactive multimedia. The King Abdullah Financial District marketing approach, encapsulated within the display, set the standard for all large-scale infrastructure teams to emulate within KSA.