Riyadh Public Transit Visitor Center

Location: Riyadh
Client: Royal Commission for Riyadh City (formerly RDA)
Type: Permanent Exhibition
Area: 4,788 sqm
Completion: December 2017

The RCRC (formerly RDA) commissioned the Public Transport Visitors Center in Riyadh as an educational and entertaining new destination for visitors of all ages to learn about the city’s ambitious public transportation development project. Craft was tasked todesign, plan and execute this important exhibition center, with Saudi royals, such as Prince Faisal Bin Bandar, attending the VVIP opening.

The Center’s design combines static and interactive exhibits, includes large scale interactive physical models and numerous digital elements, and features full-sized metro train cars that visitors can board and explore, among other unique objects. Craft was responsible for full-service, including:

  • Concept design and development
  • Research and story
  • Graphic design
  • Project management
  • Production and fit-out for the Center