Daimumah, named after the Arabic word for sustainability, is an experience in AlUla that you cannot miss. We built picturesque pathways lined with palm groves and surrounded by fragrant botanical gardens that encourage visitors to wander through. There you’ll discover fertile farmland where local farmers cultivate crops using sustainable practices, showcasing the harmony between tradition and innovation. Amidst AlUla Oasis, there are ancient mud brick dwellings and ancient qanats which are irrigation channels that have sustained this land for centuries.

Daimumah is also a haven for art lovers. The Oasis Reborn Artist Residency has inspired installations by Talin Hazbar and Sofiane Merabet, adding a touch of creative brilliance to this already captivating landscape. In addition, we built a cabin that is dedicated to offer continuous arts and craft education. We also designed an outdoor amphitheater that hosts a variety of performances. Visitors that are seeking a deeper connection with nature can visit the Explorer’s Garden and the Treehouse.

To complete your experience, we’ve designed an onsite restaurant and cafe that takes pride in crafting unique culinary delights. Craft designed exclusive menus and oversaw the food and beverage experience. Relax on the wood-decked terrace or seek refuge in the charming wood cabin with its shade-dappled terrace, offering breathtaking views of the scenic surroundings.

For the ambiance, our team meticulously designed customized lighting throughout the space, adding an enchanting touch to every moment.

Craft curated this project with passion from design-build, full operations, entertainment, calendar, and maintenance. Daimumah stands as a testament to our dedication to design, build, and restore – seamlessly merging art, nature, and heritage.


Events & Operations
Hospitality, Food & Beverage


Royal Commission for AlUla


65,000 sqm