Conceived to foster a dynamic urban space and promote technology, Digital City is a landmark mixed-use destination in Riyadh. Instantly recognisable for its 4 golden towers that sparkle in the sun, they now light up the night sky as a brilliant light-filled canvas with over 45,000 LEDs.

In the initial phase, the team collaborated with Saber, the technology partner, on the installation. Saber’s creative team worked alongside New York-based creative consultants, ArtVue and Morcos Key, to conceptualize the inaugural content for the towers. Craft played a pivotal role in orchestrating the seamless integration of technology and content, ensuring that the project unfolded in two stages.