Illuminating Innovation: A Fusion of Technology and Creative Expression

Conceived to foster a dynamic urban space and promote technology, Digital City is a landmark mixed-use destination in Riyadh. Instantly recognisable for its 4 golden towers that sparkle in the sun, they now light up the night sky as a brilliant light-filled canvas with over 45,000 LEDs.

The team engaged New York-based creative consultants, ArtVue and Morcos Key, to conceptualise the towers’ inaugural content, working with Saber‘s creative team on animation.