Orazio Moretti is the CEO of Craft, the region’s leading experiential event, museum and exhibition design company based in Riyadh.

The company’s Middle East journey started in Dubai in 2005 as ‘Modelcraft’, after realizing the immense demand for architectural design and modelling in the real estate and construction sectors. Moretti swiftly seized the opportunity to expand and diversify in the region moving their headquarters to Riyadh in 2008. After carefully developing a specialized team of local and international talent, Moretti galvanized Modelcraft’s global reputation for delivering high-quality experiential projects.

In 2008 Modelcraft partnered with Saudi Arabia’s Al Gihaz Holdings which served as a pivotal point in the growth and development of the company. This allowed Moretti to further invest in business operations and develop the team to diversify the company’s wealth of technology led services.

Since their establishment in the Kingdom over a decade ago, Moretti and his team have achieved an enviable reputation by delivering several high-profile permanent and temporary projects including the design and build of JAX01, the Riyadh Metro Visitor Centre, the 2019 King Fahad Exhibition and Digital City permanent high-tech lighting display.

In March 2021, Modelcraft rebranded to ‘Craft’, reflecting the company’s rapid expansion across all areas of experiential development. Moretti is proud of being a small business success story in Saudi Arabia, growing in size, revenue and in the specialist fields of expertise they offer. He believes his commitment to community-based knowledge transfer, by employing and training many talented young Saudi men and women across all divisions of the team has been instrumental to their success.

Wassyl has over 20 years of progressive experience in planning, improving operational efficiency, team building and project management in the IT & Technology industry.

He is able to quickly understand requirements, identify and solve problems, turn ideas into logical deliverables, implement systems that optimize productivity, decrease downtime, and increase customer satisfaction. His ability to see innovative ways to integrate cutting edge technology into traditional display environments is unequalled.

Wassyl’s fluent grasp of the Arabic language, understanding of the local culture, and overall enthusiasm make him a very important part of the success of Craft.

Part of the launch team of Craft Saudi Arabia in 2008, Wassyl has been involved in most of the projects delivered by the company since then. He was involved in the successful delivery of models and animations, exhibition stands, marketing suites, experience centers, museums, events, and operations. With the help of an unbelievably dedicated and talented team at Craft, Wassyl worked on a number of key projects such as KAFD marketing suite, Riyadh Public Transport Visitors Center, KACND museum, DGDA welcome center, Riyadh Regions Project, Riyadh 4 Projects launch, JAX01 art gallery, Al Asha historical village and many more.

With more than 30 years of architectural experience, including museum expertise, Peter Landuyt has gained the skills to assemble the best team for any job while monitoring key project variables such as scope, objectives and priorities. His accomplishments pre-Craft include being involved in iconic museum projects worldwide, including the Louvre, Abu Dhabi, Museum M, Leuven BE, the K.A. Center for World Culture, Dammam, the Musée National de la Porcelaine, Limoges FR, Heraklion Archaeological Museum, Crete GR and many more.

Since being named Director of Craft’s Collaboration Group in 2014, Peter has played a leading role in successfully developing, implementing and managing its processes for contracting and facilitating Museum exhibition specialty works. His results are impressive, including building and operations for exhibitions and installations like the traveling King Fahad Exhibition – Spirit of Leadership –, the Riyadh Public Transit Visitor Center and the Museum of Dialogue inside KACND, among other projects.

Jobin is a highly skilled and experienced IT professional with over 10 years of experience in managing multi-disciplinary teams. He has proven success in managing complex projects carrying pressure situation through deadlines that demand rigour and require continuous team efforts. Jobin’s core competencies expand from project analysis, project budgeting and planning over managing development & support teams, testing and implementing IT projects till the construction and maintenance of temporary events/exhibitions and permanent museums. He provides our clients with incorporate AV and IT technology such as video walls, professional projectors, touchscreen, digital signages, networks and servers with complete planning, technical requirements, calibration, and their testing.

Mahmoud joined Craft in 2021, having worked in the advertising industry for the last 16 years, he has experience in producing creative solutions across all media and experiential, digital design, animation, visual communications. His skills include managing and developing creative strategies, branding, above and below the line advertising/marketing – Events, Exhibitions, Festivals, Experiences. Mahmoud led a team of 10 designers across events, shooting tv spots, festivals and activations. He applied standards and processes to deliver high quality pitches and products to clients; increased efficiency and workflow; and streamlined creative processes across project management and delivery. Mahmoud has a bachelor’s degree of Arts and Visual Communication, from Notre Dame University, Lebanon

Badoor joined Craft in 2019, having worked in the architectural sector for the last 4 years. She has coordinated design and report development for cultural projects; and was on different projects retained as client interface. Previously she spent two years as an architectural designer and project manager; managing and coordinating budget, design implementation, planning and personnel. Badoor has a bachelor’s degree of Arts, Architecture, from Portland State University.

As a Project Manager of Craft for 10 years now, Keith manages key client projects. His responsibilities include the coordination and completion of projects on time within budget and within scope, set deadlines, assign responsibilities, monitor and summarize progress of project. Develop and prepare project plan, work schedules, and reports for top management regarding status of project.

Keith works directly with clients to ensure deliverables fall within the applicable scope and budget. He also coordinates with other departments to ensure all aspects of the project are delivered as planned.

Sarah joined Craft in 2019, having worked along with Atturaif operation team, and helped translating related content. She has coordinated translation for projects and helped the team on board. Previously she spent two years as a quality auditor and translated quality assurance documents. Sarah has a bachelor’s degree in English translation from Princess Nourah bint Abdulrahman University.