ORAZIO MORETTI

CEO

Crafting for 13+ years

Orazio Moretti is the CEO of Craft, the region’s leading experiential event, museum and exhibition design company based in Riyadh.

The company’s Middle East journey started in Dubai in 2007 as ‘Modelcraft’, after realizing the immense demand for architectural design and modelling in the real estate and construction sectors. Moretti swiftly seized the opportunity to expand and diversify in the region moving their headquarters to Riyadh in 2008. After carefully developing a specialized team of local and international talent, Moretti galvanized Modelcraft’s global reputation for delivering high-quality experiential projects.

In 2008 Modelcraft partnered with Saudi Arabia’s Al Gihaz Holdings which served as a pivotal point in the growth and development of the company. This allowed Moretti to further invest in business operations and develop the team to diversify the company’s wealth of technology led services.

Since their establishment in the Kingdom over a decade ago, Moretti and his team have achieved an enviable reputation by delivering several high-profile permanent and temporary projects including the design and build of JAX01, the Riyadh Metro Visitor Centre, the 2019 King Fahad Exhibition and Digital City permanent high-tech lighting display.

In March 2021, Modelcraft rebranded to ‘Craft’, reflecting the company’s rapid expansion across all areas of experiential development. Moretti is proud of being a small business success story in Saudi Arabia, growing in size, revenue and in the specialist fields of expertise they offer. He believes his commitment to community-based knowledge transfer, by employing and training many talented young Saudi men and women across all divisions of the team has been instrumental to their success.

WASSYL KARA TERKI

COO
Crafting for over 14 years

Wassyl has over 20 years of progressive experience in planning, improving operational efficiency, team building and project management in the IT & Technology industry. He is able to quickly understand requirements, identify and solve problems, turn ideas into logical deliverables, implement systems that optimize productivity, decrease downtime, and increase customer satisfaction. His ability to see innovative ways to integrate cutting edge technology into traditional display environments is unequalled. Wassyl’s fluent grasp of the Arabic language, understanding of the local culture, and overall enthusiasm make him a very important part of the success of Craft.

Part of the launch team of Craft Saudi Arabia in 2008, Wassyl has been involved in most of the projects delivered by the company since then. He was involved in the successful delivery of models and animations, exhibition stands, marketing suites, experience centers, museums, events, and operations. With the help of an unbelievably dedicated and talented team at Craft, Wassyl worked on a number of key projects such as KAFD marketing suite, Riyadh Public Transport Visitors Center, KACND museum, DGDA welcome center, Riyadh Regions Project, Riyadh 4 Projects launch, JAX01 art gallery, Al Asha historical village and many more.

MATTHEW ROCHE

Founding Partner
Crafting for 30+ years

Matthew was a founding partner of Modelcraft, establishing the Sydney office in 1990,with the Melbourne office following closely behind a few years later. Over the ensuingyears Matthew has helped establish Modelcraft as an international multimedia marketleader, opening offices of Modelcraft in Dubai, Shanghai and Riyadh, working acrosssectors ranging from Real Estate, general Infrastructure, Experiential Exhibition and Museums.

Together with his partners, Matthew has designed and implemented multimedia displays for many thousands of projects worldwide. His international experience with infrastructure and lifestyle project development and marketing leaves him well equipped to assist and guide in this field. Matthew has lived in the GCC for over 15 years and has extensive experience throughout the region.

PETER LANDUYT

Director
Crafting for over 8 years

With more than 30 years of architectural experience, including museum expertise, Peter Landuyt has gained the skills to assemble the best team for any job while monitoring key project variables such as scope, objectives and priorities. His accomplishments pre-Craft include being involved in iconic museum projects worldwide, including the Louvre, Abu Dhabi, Museum M, Leuven BE, the K.A. Center for World Culture, Dammam, the Musée National de la Porcelaine, Limoges FR, Heraklion Archaeological Museum, Crete GR and many more.

Since being named Director of Craft’s Collaboration Group in 2014, Peter has played a leading role in successfully developing, implementing and managing its processes for contracting and facilitating Museum exhibition specialty works. His results are impressive, including building and running the operations for exhibitions and installations like the traveling King Fahad Exhibition – Spirit of Leadership –, the Riyadh Public Transit Visitor Center and the Museum of Dialogue inside KACND, among other projects.