Craft managed the launch of the Riyadh Region Development Program, a large-scale event that was attended by King Salman, HRH the Crown Prince, the Governor of Riyadh, and other members of the Saudi Government.

The event aimed to envision the future of Riyadh through an immersive experience using combined media, lighting activation, and a performance at Qasr Al Hokm in downtown Riyadh. By using color and activation delivery, Craft presented the building’s architectural glory and delivered a spectacular event that was broadcast live on TV across the Middle East.

Additionally, we coordinated with these teams of experts:

• Eclipse Staging Services (KSA), one of the region’s prominent staging rental companies
• Showtex (Dubai), a global leader in projection screen technology
• Cross media (Florence), projection mapping content developers
• We Are Saber (Australia), providing Technical Direction, Production Management, Stage Management, and Lighting design