When the Royal Commission of AlUla assigned Gio Forma Architects to design the first free-standing ATHR Gallery in the region, Craft was contacted through SIDRA to lead the design-build.

The design of the 500sqm building alludes to the neighborhood of AlJadidah and is made of glass, corten metal, and polished concrete.

Craft is proud to be working with ATHR Gallery which is playing a crucial role in exhibiting Saudi Arabian as well as other MENA artists.