Empowering Unity Through Discourse: Our Comprehensive Contribution to KACND

The goals of the King Abdulaziz Center for National Dialogue Museum are twofold. Firstly, the permanent exhibition of more than 1,028 sqm is the interpretive arm of the Center, explaining and expanding on its mission and work. The museum also serves as a venue for many of the Center’s gatherings, information sessions, and trainings.

The Center for National Dialogue seeks to establish a culture of dialogue and to disseminate it among all members of society in order to further the public interest and preserve national unity. This includes discussion of critical social, cultural, political, economic, and educational issues. These topics are addressed using practiced methods of intellectual dialogue as a means of encouraging open and engaged communication between communities and among individuals.

Visitors to the museum are taken on an immersive journey that details the importance and significance of the role of dialogue in society and the role that the center has played as a catalyst for social and cultural change in Saudi Arabia. Completed in collaboration with exhibition designer, Rasha Al Hoshan, KACND is an example of innovative, progressive design and socially aware content.

Craft’s role included:

• Interior fit out
• Multimedia design
• Digital content
• Systems integration
• Lighting
• Filming
• Photography
• Projection
• Touchscreens
• Social media integration