Capturing moments along the Ancient Road.

AlUla is one of the most exciting attractions to visit in Saudi Arabia. Craft design – built and interior designed several new retail spaces along AlUla’s Ancient Incense Road. Stretching from AlUla Old Town to the new area of Al Jadidah, visitors can walk on the largest hand – painted Urban Carpet and can visit the coffee shops, boutiques, and more.

Craft restored 8 existing shops and transformed the area into a space where visitors can walk, shop, and gather together. We built Surge, 1886, Abadia, Tamashee, PPL Eatery, AlUla Gift Shop, & the Annex. In addition, we built a fun photobooth lined with carpets for people to take pictures and have souvenirs from their visit.