Located within the At-Turaif UNESCO World Heritage Site, the Diriyah Welcome Center is an informational and gathering place dedicated to celebrating and sharing the richness of Saudi history and culture through the stories of the historical settlements at Diriyah.

The Welcome Center exhibition is an immersive journey through the history, tradition, and culture of the Diriyah region; which is at the center of the emergence of the modern Saudi State. It also highlights and invites the public to experience At-Turaif during its restoration, and to discover its significance to the Kingdom.

Designed in association with Memariyah, the concept for the center was inspired by the surrounding context and local vernacular architecture, creating an informative cultural venue that combines traditional design with progressive concepts. The project build-up was completed on an extremely tight two-month schedule.

Craft’s role and scope included:

• Lead contractor
• Projection mapping
• Multi-use touch displays
• External and internal wall graphics
• Lighting
• Digital cultural and historical context
• Exterior landscaping
• Systems integration
• Bespoke furniture fabrication