An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World’s fairs. With the right elements, you can easily trigger your visitors psychologically and expose them to the story you want to convey.
“I believe that an art exhibition can be engaging, fun, and deeply intellectually satisfying and serious – Jeffery Deitch.”
Here are some top tips for making your exhibition successful and stand out.
Setting a goal
Before you set up, there are certain things that you should jot down, for instance, what are you expecting out of the exhibition? or how many visitors you will be able to target. Set some measurable goals to compute the success of your exhibition.
Weave a story
Usually, people end up covering their exhibition with their brand name and message, hoping that it would be appealing enough for their audience. If you are doing the same, you’ll soon realize it’s a big mistake.
Opera tells stories through the pure emotion of music. An exhibition has to tell a story purely visually. – Lisa See
While working on strategies, focus on designing your exhibition. Weave a story that everyone can relate to. Stories are effective in making a service or a product more valuable in the eyes of an audience. Narrating a story can be immersive. It keeps your visitors hooked up and engaged in knowing your organization better.
Each story element has something to reflect on, thus making it important to develop. Instance wise, do lights and sound match your brand? Does the material used in your exhibition go well with the story you have weaved?
Give what your audience expects.
Your exhibition should display everything you want to communicate, treating it like a dream project. Design it so that visitors crave to spend time there and make them feel comfortable, relaxed, and entertained.
Offer them seats and coffee to feel more welcomed. This will generate their interest to hear your story. You can also offer snacks or try some gimmick or magic tricks that can help break the ice.
If the vibe of your exhibition is cold and clinical, the visitors won’t be able to connect with your brand.
Offer exclusivity
Give your audience an exclusive environment that they might have never felt before. Display your messages in a way that appeals to your audience. Offer content, gifts, or 3D models and never seen before previews.
Appeal to your visitors by offering them incentives and encouragement, such as sharing pictures on social media platforms.
Create an experience
Exhibitions are the way of displaying the creative outlook of your business and brand. To stay ahead, you require drawing visitors’ attention from across the room, for which you can use the latest technology and equipment to create a buzz among your audience. You can hire virtual reality equipment or add a 3-d model with sound and light effects. It’s all about creating an interactive and exciting exhibition.
You can consult an exhibition design company to assist in creating an unforgettable experience for your visitors.
Keep them engaged
Once someone comes over, it’s time to engage them instantly. Make use of games, activities, and competitions that keeps them entertained and then you can strike a conversation and let them know what your exhibition is all about.
Make technology your friend
Use technology such as setting up giant led screens or place tablets displaying social pages and videos, this will help in making a high impact. You can even display interactive 3D models, which are a great way of influencing your audiences and have revolutionized the concept of exhibitions.
Promote to a large extent
Promote as much as you can. Spread the word around and make people aware that there is an exhibition hosted by you. Use social media, newsletters, websites, and other media channels, to let people know about your exhibition.
Show off your expertise.
Conducting a workshop for speaking about your expertise will help in making a difference. Try diverse ways of making it fun. Use cutouts or snapshots to make this a fulfilling experience.
If you are still looking for inspiration, you can choose Craft Group , which uses a blend of media and interactive designs that effectively engage your visitor and never impress your visitors.
Play with the senses
Exhibitions are a great platform that makes interaction with visitors convenient. Make use of all senses to target their memory. You can play with their minds by choosing a medium that focuses on their taste, smell, and touch, and an interactive exhibit is a great way to go for it.
Summary
Exhibitions are not just about promoting business but also about building relationships. An exhibition needs a vision and a planned execution to leave a lasting impact. We are sure the tips mentioned above will help effectively engage your visitors while conveying the story.Contact Craft Group to create innovative museums, exhibitions, stands, and events through technology.
Media Enquiries contact:
Email: communications@craft.group