Curating an exhibition today is more than creating flyers and brochures. Exhibitions are highly competitive events where a company’s objective is to attract potential clients. With the rise in technology, companies are merging the physical and digital to make entirely new immersive experiences. Here is a list of 10 different ways you can make your project memorable long after the exhibition.
1. PROJECTION MAPPING
Projection-Mapping uses irregular shapes and objects as video projection surfaces. Instead of being left unused, these spaces can serve as a canvas for animations, optical illusions, and more. Used in an intentional way, this method allows your project to extend beyond the physical realm and into the digital. Furthermore, inject it with sound or music and you get an audio-visual experience.
2.INTERACTIVE WALLS AND FLOORING FOR REAL-TIMEEXPERIENCE
Interactive walls and flooring are all about creating a connection between the participant and the objects. Being a sensory experience, this formula works by displaying content based on the movement of the participant – personalizing the experience. LED lights with proximity sensors are used to detect and respond to physical movement.
3. BLUETOOTH LOW ENERGY BEACONS FOR CONNECTIVITY
One of the latest developments in proximity marketing is BLE Beacons [Bluetooth Low Energy Beacons]. Using Bluetooth technology, this process allows a company to instantaneously send information to nearby potential customers. Examples include loyalty programs, notifications, alerts, discounts, and more.
4. ENHANCING THE EXPERIENCE WITH AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR)
Create a multisensory experience for your viewer by integrating their senses and emotions in a space that is both physical and virtual. Bring your ideas to life through powerful visualizations. Allow the experience to do the talking. Adapt the demonstration according to your product or service.
5. GAMIFICATION, LEADERBOARDS, AND APPS TO OFFER A MORE ENGAGING EXHIBITION.
Games bring out our curiosity and are highly effective at attracting an audience. They can be used to learn and engage with the product and when done properly are fun and leave a lasting effect on the viewer. In addition, introducing a reward system, such as winning a prize, can further leave an impact long after the viewer’s gone.
6. TURN YOUR EXHIBITION BOOTH INTO A 4D THEATRE USING MULTI-SENSORY AND TRANSPARENT LCD SCREENS.
Activate the visitor’s senses by combining storytelling and a 360-degree space that integrates sounds, visuals, scents, and tactile input. Another technique is using transparent LCD screens to conceal and reveal certain products by adding a virtual interface to your product display.
7. RFID IS AN EFFECTIVE TOOL FOR NAVIGATING EXHIBITION VISITORS AND COLLECTING CRUCIAL DATA AT THE SAME TIME
An RFID-activated tag is used to enhance the consumer’s experience. By tapping their RFID card at various stages of their journey, they are provided with interactive information such as an animation on a touchscreen or reading more about a project. In addition, this system can record the time spent and engaged with your project’s touchpoints. This information can be used to understand what your users are interested in and where they spent the most time..
8. LIVE VIDEO STREAMING ON SOCIAL MEDIA PLATFORMS
Social media is a powerful tool which has the ability to extend a business’s reach. By going live, companies can promote their products and engage with their clients simultaneously.
9. APPLICATIONS AND GAMES ON VISITORS’ ANDROID AND IOS DEVICES
Apps and digital points can be used to provide sales and marketing content to visitors. It can also be used to exchange data for retargeting the audience, and improving communication. In addition, attendees can scan bar codes and read more about the product they’re interested in and can even have the product information sent to their emails. Features such as videos and devices such as tablets, touch-screen data recording, triggered motion sensor technology, interactive screens, and holograms have the ability to connect with the user on a more emotional level.
9. APPLICATIONS AND GAMES ON VISITORS’ ANDROID AND IOS DEVICES
Apps and digital points can be used to provide sales and marketing content to visitors. It can also be used to exchange data for retargeting the audience, and improving communication. In addition, attendees can scan bar codes and read more about the product they’re interested in and can even have the product information sent to their emails. Features such as videos and devices such as tablets, touch-screen data recording, triggered motion sensor technology, interactive screens, and holograms have the ability to connect with the user on a more emotional level.
10. BIG DATA CAN HELP IN GATHERING LEADS AND CONNECTING THEM TO YOUR CRM SYSTEMS.
The more data collected, the easier it’ll be to design exhibitions that appeal to the target audience. On the other hand, visitors can use data to be informed regularly about the company’s updates. Sales teams can use tangible data to encourage productive discussions with prospects after the show.
By incorporating any of these techniques into your next exhibition, your company can easily stand out among the crowd, making your brand memorable. We know how competitive exhibitions can be, so we hope that these ideas can help out.
