When it comes to approaching clients, the traditional methods can be pretty mundane. Though words come with their powers, a creative approach towards advertising can be a boon for industries.
Architectural models are powerful tools that help in bringing your ideas to life. Attention to detail serves valuable purposes in architecture, designing and construction; these models help explore an idea or concepts that allow your clients to visualize, elevate, and analyze the project.
“The brain doesn’t pay attention to boring things.” – John Medina.
Every concept needs to be sold to its audience, and how will you do that?
Using the right techniques and technologies, these models let human creativity reach the highest. Let us dive in on how you can bring your ideas to life by using architectural models and win over prospects.
Models and technologies
Modeling techniques play a key role in supporting new developments that help create great experiences for people in events, galleries, and museums. In addition to interactive screens and fabrication that contribute to building these distinctive experiences.
Models bring schematic design and concept designs to life; they communicate our clients’ vision to their audience and can create a sense of awe and wonder. Quality, creativity and commitment is what drives us at Craft, our expert modelmaking team uses a diverse range of materials, technologies and techniques to create bespoke models that turn concepts into reality.
Customer focused approach
“How you sell matters, and what your process is matters. But how your customers feel when they engage with you matters more ” – Tiffani Bova.
Today, advertisements work on a customer-focused approach, and thus traditional advertising methods do not work that efficiently. The system is all about creativity and how customers will receive it.
That is why when the modern approach is combined with technology, 3D models upgrade the business outlook and have proven effective in pulling visitors towards their campaigns. `
The appeal factor
No matter what kind or type of business or service it is, the 3D model can draw the attention of your customers. For instance, a furniture store can use its best designs, lighting and a homely ambience to add an appealing factor to its presentation. In the case of exhibitions, an architectural model of their creations and effects can help draw the attention of the audience.
A powerful communication tool
No matter the kind of business or industry, each comes with its jargon. It becomes difficult to connect with customers when they use diverse industrial languages. Moreover, the audience’s attention span is short and therefore communicating with audiences from different places is difficult. The architectural model helps in filling this communication gap and makes connecting with customers easy.
A well-designed model works as an informative tool that assists in providing answers to queries and resolves issues in case some miscommunication and jargon arises. These models are easy to understand and interpret by almost anyone.
These models also enable an understanding of spatial space, materials, scales, and other designs which need to be considered by the client. They work as a common language.
Brings ideas to life: Great presentation tool
Architectural models work as a presentation tool as they are interactive and enable looking at the structure from all sides and angles. These work well for convincing authorities or clients for approvals as people can explore and experience projects, they are planning to invest in. Thus, they are an effective presentation tool for any project.
“If you think presentations cannot enchant people, then you have never seen a really good one.” – Guy Kawasaki.
A boon for exhibits
The architectural model also works as an aesthetic piece for diverse venues. These models are showpieces that are placed at entrances to welcome visitors attractively. You can also add 3D maps for visitors to find their way around the site. Realistic or interactive models work wonders in impressing your audience. They are especially a hit when displaying your brand in museums and exhibitions.
Craft Group works on the latest interactive technologies to bring ideas into life in the form of words, sculpture, animations, and 3D models, beautifully detailed you can surely see your vision turn into reality.
An education tool
Various institutions use the architectural models for educational purposes. Multiple colleges and universities make use of models in the form of projects as a learning experience. Students learn a lot from these models, as they can easily virtually understand the concepts. By adding lights, sounds and making it interactive, you can enhance the learning process.
A sales tool
As Maxim says, “Show. Don’t tell”. It applies aptly when it comes to using architectural models for selling your brand across your audiences. That is why various business owners choose to teach 3D models for providing their visitors with a proper understanding of your services.
Summary
With so much competition around, promoting your business does not have to be boring. While promoting, try experimenting with interactive and innovative designs which can easily attract your visitors to your brand!
Contact Craft Group to create innovative museums, exhibitions, stands, and events through technology.
Media Enquiries contact:
Email: communications@craft.group