We live in a modern era where people expect much more from an exhibition than boring banners and brochures. Providing visitors with a wow factor at your exhibition stand is one of the primary foundations for attracting their attention. With so many revolutionary technologies making their way into the exhibition business, it can be complex to know which one is appropriate for you. Here is a look at the ten latest technologies compatible with the vast majority of exhibition and stand designs to stand out in 2022.
1.Develop a mirage through projection mapping
Using the projection mapping method, you can turn irregularly shaped objects into video projection surfaces. Through this technique, marketers and exhibitors create optical illusions, fill previously motionless spaces with new dimensions, and make things appear alive and animated. Video is frequently mixed with audio, or triggered by it, to create an audio-visual story.
2. Interactive walls and flooring for real-time experience
Motion-sensing virtual walls and floors can transform your exhibition and stand into an interactive experience. Depending on the content, visitors can interact with your projection as part of a game, exhibition, or commercial. It allows visitors to express thoughts, draw, play touch-and-tap games and even play a dance game on the interactive floor.
You may alter the color of the floor and walls when people walk on it by placing cube-shaped LED lights with proximity sensors that detect movement. You may dazzle your attendees in new ways by employing responsive LED flooring at your booth.
3. Bluetooth Low Energy Beacons for connectivity
BLE beacons operate with Bluetooth and use the device’s proximity settings to send alerts at the most appropriate moment. To maximize the device’s potential in the exhibitions, every display must have a beacon put within the trade show booth stand. They can deliver customized messages, flashes, codes, and navigation to visitors at your show stand design, as well as discounts and hall plan networking.
4. Augmented Reality (AR) and Virtual Reality (VR) for enhancing the experience
AR and VR allow visitors to experience natural emotions, making your product or service demonstration stand out. It gives users a cause to talk to you and discover the advantages of your product/services for themselves. Users may project themselves onto stunning environments and virtually experiment with new outfits and make-up using AR and VR. A virtual mirror is a fun and easy method to promote your business.
5. Use gamification, leaderboards, and apps to offer a more engaging exhibition.
One of the most effective methods to persuade your clients to connect with your business is to turn it into an instructional game. Games need active engagement as the user must complete pre-determined tasks to improve their score or win a prize. It allows you to have their undivided attention, ensuring that your brand stays in their minds long after the event.
6. Turn your exhibition booth into a 4D theatre using multi-sensory and transparent LCD screens.
By integrating music, images, scents, and tactile input in a 360-degree viewing environment, 4D storytelling creates a dreamy experience for the user. This interaction leaves a lasting impression on the user.
Transparent LCD Screens serve as a digital overlay for real-world items. It allows you to add a virtual interface to your product display. This combination of digital and physical experience is likely to impress customers and make your offerings more memorable.
7. RFID is an effective tool for navigating exhibition visitors and collecting crucial data at the same time.
You can provide visitors with an RFID-activated tag while registering that can help them explore your exhibition stand. Touching their RFID tag at various points like pillars and products along their way to receive interactive information on a touch screen improves the wow factor. As a result, you take them on both a physical and a digital trip.
8. Live video streaming on social media platforms for added promotions.
People are increasingly live streaming stuff on social media. Facebook, YouTube, Instagram, and Twitter are all cashing in on this trend, allowing businesses to engage directly with their customers. As a result, an increasing number of companies are utilizing live streaming to reach out to attendees at trade fairs and encourage them to visit their booths. They are not just increasing footfall but also creating a buzz by engaging with these people in real-time.
You can utilize them to produce in-the-moment content, get people talking, and advertise yourself on the day if you’re exhibiting. Furthermore, because tales don’t endure indefinitely, you may utilize them to create limited-time promos.
9. Applications and games on visitors’ Android and IOS devices
You may also utilize apps and digital touchpoints to provide sales and marketing content to visitors. Attendees may also scan products and get information about them using applications. The application can email the product content to them if they like what they see. The applications can also be used to exchange data for lead generation, retargeting the audience, and improving communication before, during, and after a performance. Videos, tablets, touch screen data recording, triggered motion sensor technology, interactive screens, holograms, and a slew of other creative features and devices may be utilized to disrupt the customer experience and connect with them immersively.
10. Big data can help in gathering leads and connecting them to your CRM systems.
With Big Data, the more data you collect, the easier it will be to design exhibitions and stands that appeal to your target demographic. Furthermore, data may be utilized to give visitors the information they require, as well as to swiftly follow up with them after shows. As a result, sales teams may focus on establishing productive discussions with more prospects rather than worrying about the hard pitch.
Integrating the creative and newest digital technologies into your next exhibition and stand can help captivate, surprise, and fascinate visitors, helping to distinguish your brand or product promotion from the mob. Not only providing the much-needed return on investment but also making a place for your brand in their minds. If you haven’t yet realized the value of on-stand technology, you may be losing out to your competitors who have. Contact Craft Group to create innovative museums, exhibitions, stands, and events through technology.
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